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The Executive Guide to Strategic Planning, by Patrick J. Below, George L. Morrisey, Betty L. Acomb
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Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources.
- Sales Rank: #1336278 in Books
- Brand: Brand: Jossey-Bass
- Published on: 1987-02-20
- Original language: English
- Number of items: 1
- Dimensions: 9.33" h x .75" w x 6.14" l, .84 pounds
- Binding: Hardcover
- 168 pages
- Used Book in Good Condition
From the Inside Flap
Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources.
From the Back Cover
Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Real planning
By twright4
There is plenty of angst in the business world when the term "Strategic Planning" pops up. This book presents planning in a straightforward manner as 3 integrated elements beginning with blue sky thinking continuing through to practical application and measurement. I highly recommend this book for those that have struggled with the strategic planning concept and "how do I really make it work"!
3 of 3 people found the following review helpful.
Best Growth Planning System
By Linda A. Melberth
This is the foundation of a very strong performance management system. The Intergrated Planning Process is one that truly transforms the planning process into a management tool. I have used the system in McDonald's and other companies and it has application to all levels within the organization.
Bob Melberth
3 of 3 people found the following review helpful.
One of the Best on Strategic Planning
By Kristin J. Arnold
I still think this is one of the best books on strategic planning. Published in 1987, the book has the best description of the strategic planning process. One of the authors, George L. Morrissey, expanded the material into a three-book series entitled Morrisey on Planning in 1997. The first book of the series is A Guide to Strategic Thinking: Building YOur Planning Foundation, the second is A Guide to Long-Range Planning: Creating Your Strategic Journey, and the third is A Guide to Tactical Planning; Producing Your Short-Term Results.
In this series, George takes a potentially complex process (strategic, long range, and tactical planning) and links all the planning components together. He makes clear connections between strategy, long term objectives and plans and tactical decision making. He translates planning theory into meaningful, practical principles that all can understand (even the CEO!).
As a facilitator, I really appreciate George's explanation of how to plan. I have incorporated much of his philosopy in my practice and I am honored to recommend his books to all who are interested in successfully planning for the future.
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