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  • Sales Rank: #1699604 in Books
  • Published on: 2011
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For undergraduate and graduate courses on marketing high-tech products.

 

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products 

Marketing of High-Technology Products and Innovations  is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. 

  • Sales Rank: #528595 in Books
  • Published on: 2009-02-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x 1.30" w x 7.90" l, 2.60 pounds
  • Binding: Hardcover
  • 576 pages

Review

"The highlights and comments from business executives and other sources were especially insightful." — Ashok Gupta, Ohio State University

"Clearly the most effective academic book on the market for teaching marketing strategies that are unique to organizations that are substantially impacted by technology." — Jim Simpson, University of Alabama Huntsville

"Path breaking, practical, and up-to-date. Squarely aimed at the engineer-marketer in the trenches." — Edward E. Rigdon, Georgia State University

"Provides excellent examples and cases which illustrates concepts and theories in the text." — Raj Rakhra, University of Washington Business School

"A very good book with a tremendous depth of reference." — Dan Maher, ACT Venture Capital

From the Publisher
The past few years have seen significant challenges including soaring fuel and food costs, climate change, ongoing poverty and human needs in developing countries, and an unstable global political environment. Solving these pressing problems requires a multifaceted approach, with a key aspect being the development of new technologies. New and established high-tech companies alike are offering revolutionary solutions for transportation and efficient energy generation. Social entrepreneurs and businesses of all sizes are pioneering new products and business models, even for base-of-the-pyramid markets (comprised of individuals who have low disposable incomes). Driving companies' business strategies is an increasing focus on the triple bottom line of people, profits, and planet. While the challenges are certainly daunting, it is an exciting time to be in tech!

From the Author
A key contribution of the book are the Technology Expert’s "Views from the Trenches." High-tech marketing experts from Intel, IBM, Agilent, Foveon, Hewlett-Packard, and others, offer their insights about best-practices marketing in their companies.

Each chapter also features marketing implications for new technologies, such as RFID chips, nano-technology, Wi-Fi, and others.

Most helpful customer reviews

9 of 10 people found the following review helpful.
Well balanced book
By A Customer
What impressed me the most about this book is the right balance of theoretical discussions and practical examples. The idea of including "views from the trenches" is just way too good. This book helped me conceptualize all the experiences that I have gathered in the past five years in the high-tech industry. This is an excellent read for people who are exclusively focused on marketing (product marketing / product management, etc) or for people who are in other functions, but want to understand the basics of high-tech marketing

7 of 8 people found the following review helpful.
The best text on the marketing of high technology
By Edward E. Rigdon
Mohr's text is a good overview of industry practice, mixed with theory on marketing and the diffusion of innovations. This text is a huge step forward for the discipline. As I see the field of electronic marketing evolving, I think we will see material about the Internet moving into mainstream marketing courses. What will remain in the specialized electronic marketing course is the intersection of marketing with the cutting edge of technology. Mohr's text makes me feel much better prepared for this evolution.

3 of 3 people found the following review helpful.
Excellent! Your ONE reference of Marketing High Tech
By Garcia Moreira Rafael
This book is an excellent reference, a "must have" for Marketing Professionals working in high tech industries. It also has extensive bibliographical references that guide the reader that wants to study more about some topic.
As a university teacher, I use this book as the guide textbook of my Marketing of Technology courses.
I have the three editions, each one covers much more material than the previous one. It combines field experience with marketing theory. I particularly enjoy the "expert's views from the trenches, mini cases, and real-life examples.

See all 17 customer reviews...

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Child Temperament: New Thinking About the Boundary Between Traits and Illness (Norton Professional Book), by David Rettew

Exploring the differences between temperamental traits and psychological disorders.

What is the difference between a child who is temperamentally sad and one who has depression? Can a kid be angry by temperament without being mentally ill? How can two thrill-seeking parents end up with a shy, risk-averse child?

The subject of personality and how we differ from one another behaviorally has long fascinated parents, teachers, and scientists, but because no true “pathology” was involved, it was traditionally the arena of psychologists and behavioral scientists. Today, the question of temperament―and how it contributes to the development of psychiatric disorders―is one posed by mainstream psychiatry as a major area of investigation. From depression to ADHD to autism, temperament can play a definite role, but how, and to what degree?

In this book, David Rettew examines the research and discusses the factors that can propel children with particular temperamental tendencies toward or away from more problematic trajectories.

  • Sales Rank: #986273 in Books
  • Published on: 2013-09-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.60" h x 1.10" w x 6.50" l, .0 pounds
  • Binding: Hardcover
  • 288 pages

Most helpful customer reviews

1 of 2 people found the following review helpful.
Excellent resource
By SeanA
An outstanding text on child temperament. The author puts together a wonderful combination of research and clinical technique in a way that is at once complex yet accessible. This is a subject that as a clinician I've been trying to come to terms with for years, and Dr. Rettew puts it into a context that makes academic and real-world sense.

2 of 6 people found the following review helpful.
Temperament Types and Parenting Styles
By Rebecca of Amazon
Parents, teachers and psychologists will find Dr. David Rettew's new book interesting as it discusses temperament types and parenting styles. The book begins with a short history and progresses to an analysis of temperament studies. There is a discussion as to why genes and the environment are responsible for various traits.

Some of the disorders discussed in this book include oppositional defiant disorder, ADHD, OCD, major depressive disorder, bipolar disorder, eating disorders, psychotic disorders and autism.

I felt this book would help parents understand their children better and help them decide for example when shyness has become a social anxiety disorder.

~The Rebecca Review

I received this book free for review. This review is my honest opinion.

1 of 9 people found the following review helpful.
A major disappointment
By William B Carey
This book is a major disappointment. It claims to be "a synthesized update on what has been learned and how temperament affects the development of mental illness." In fact, the book fails to include any of the extensive significant clinical literature, which should be the main substance of such a review.

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Minggu, 03 Januari 2010

[R313.Ebook] Ebook Free Winter Kill, by Josh Lanyon

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Winter Kill, by Josh Lanyon

Clever and ambitious, Special Agent Adam Darling (yeah, he's heard all the jokes before) was on the fast track to promotion and success until his mishandling of a high profile operation left one person dead and Adam "On the Beach." Now he's got a new partner, a new case, and a new chance to resurrect his career, hunting a cruel and cunning serial killer in a remote mountain resort in Oregon.

Deputy Sheriff Robert Haskell may seem laid-back, might even seem like a goofball, but he's a tough and efficient cop when he has to be. And Rob is none too thrilled to see feebs on his turf -- even when one of the agents is smart, handsome, and probably gay. But a butchered body in a Native American museum is out of his small town department's league. For that matter, icy, uptight Adam Darling is out of Rob's league, but that doesn't mean Rob won't take his best shot.

  • Sales Rank: #79278 in eBooks
  • Published on: 2015-05-31
  • Released on: 2015-05-31
  • Format: Kindle eBook

About the Author
A distinct voice in gay fiction, JOSH LANYON is the multi-award-winning author of nearly seventy stories of male/male mystery, adventure and romance. Josh is the author of the critically acclaimed Adrien English series, including The Hell You Say, winner of the 2006 USABookNews award for GLBT Fiction. Josh is an Eppie Award winner, a four-time Lambda Literary Award finalist, and the first recipient of the Goodreads M/M Romance group's Hall of Fame award.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Another Potential Series? Please!
By Bo
As he has in his Adrian English, Holmes & Moriarty, Fair Game, Dangerous Grounds and I Spy series, master of mystery Josh Lanyon has grabbed us again with two completely different protagonists who fall instantly in lust, and then just can't figure out how to complete the circle to like and love without getting themselves almost killed along the way.

This one takes place in remote Oregon, where the town of Nearby has suddenly found itself in the middle of a mystery, or two, thanks to the instinct of its police chief, Frankie (a middle-aged lady), who has two deputies, one of whom, Ron Haskell, is as laid back as they come, and gay as a goose but not outwardly (sort of a mid-sized and toned down lumberjack type). He and his straight footloose and fancy free cop partner, Zeke, are at loose ends when they are assigned to pick up and work with two FBI agents who've flown in from Los Angeles to check out what chief Frankie believes could be a local link to a series of serial killings that have plagued the I-5 corridor for more than 20 years. One of those agents is the blond, toned, and spectacularly gorgeous Adam Darling, whose female partner is so similar in "composition" to him that Rob and Zeke immediately dub them Ken and Barbie.

That's where the kid's games stop.

This is a very neatly plotted, twist-and-turn Lanyon tour de force which concentrates on hiding clues from its cast and reader just as well as all his other series. The explosive beginning and hot-and-cold segues in the relationship between Rob and Adam leave you out on a hook until the very end--a very surprising end all around.

Along the way you will learn a lot about the Native American culture of the Northwest, the attitudes of the usual gang of stereotypical small-town characters, and the way mid-30s lonely gay men eventually have to face the future, with or without hope. I think Lanyon is giving us a clue in the ending of this one, and one would hope he's got another couple of adventures percolating for two very different, yet seriously compatible, men.

10 of 11 people found the following review helpful.
Thrilling, gripping mystery from an excellent author
By Johanna
I just finished reading Winter Kill and I’m feeling tremendously satisfied because, hands down, Josh Lanyon is so very good at what he does. And it's always lovely to see someone being amazingly skillful in his job.

This is a book about deputy sheriff Rob Haskell and FBI agent Adam Darling trying to solve murders which rapidly grow in number as the story continues. There seems to be a serial killer on loose. But that's definitely not all this story is about!

I enjoyed the sinister feeling the prologue threw over the book. And how the playful, joyful sparks of Rob and Adam’s first night together collides and mixes with the dark chase of a serial killer! The author really gives food for all our senses while walking us through cold, pine smelling landscape filled with sodden autumn leaves in the remote town of Nearby. There's a lot of delightful, sarcastic dialog and even a couple of small cross-over moments with Lanyon's All's Fair series. And it wouldn't be a Josh Lanyon book, if it didn't also have many poetic, thought-provoking images such as ”like the first time you saw butterflies covering carrion” and ”noticed soft, white snow angels in a graveyard”.

I really fell for the two main characters. I like how Adam is the voice of reason and how Rob acts more based on emotion. I like the city-boy-meets-wilderness aspect of the story. There is something irresistible about the dynamics between these two men. At the first glance they seem to be pretty much opposite personalities from each other, with very different way of thinking and acting. But… when you get to know them a bit better you realize how much in common they actually have. Their principals, their goals are the same (in work and in life in general). They’re just both approaching their principals and goals differently. I like how persistent Rob is and how analytically Adam thinks. And I like how their traits start to evolve towards each other during the story.

Near the end of the book there's an outburst of Rob’s that made my heart turn into an ice-cold snowball inside my chest. But I do love how we learn so much of both characters during these arguments between them. There are so many scenes that are like goldmines into the main characters’ personas. Glimpses into their past, telltales of what nuances in their character originate from what has happened to them in the past life. And what nuances are related to their hopes and dreams and what they believe in. I loved finding these delicately, skillfully, beautifully planted clues to who these men really are.

Josh Lanyon masterfully kept all the strings in his trustworthy hands throughout the story and made at least this reader to change her mind about primary suspect(s) for several times — all the way to the end. This mystery sure was a tricky one! I loved the complexity of it and the fact that the crimes were spread throughout such a long timespan. I throughly enjoyed how the author had sprinkled so many possible clues around and also gave us a few of those wonderful "Ah-ha!" moments near the end — the moments when the reader can feel herself as clever as an FBI agent! :-)

In the end Winter Kill left me with some "reason versus emotion” pondering. Both objectively thinking and spontaneous action helped to achieve positive, satisfying outcomes in this story. I find it intriguing. I find it real. I find it... reassuring. I find it as one of the hardest balancing acts in life.

Thank you for yet another great book, Mr. Lanyon. This one was like that wildflower growing from a crack in the pavement an inch from Adam’s nose — meaningful in so many ways.

10 of 11 people found the following review helpful.
bicker like children, and end up in bed
By David F. Draper
Perhaps I have read too many Josh Lanyon books in too short a time span. They are starting to blur into one. Still it is hard to miss the ubiquitous prickly hero, dealing (poorly) with a new partner and/or former lover years after the affair went south. We all know they will be thrown together on a case, bicker like children, and end up in bed. Lanyon really needs to find a new trope for his leads. The mysteries are decent, but I can't help but feel I've already read each new book because the hero is a copy of the previous one, right down to his description of sex, and how pleasurable it is, always "needing" to bottom.
All that said, I will probably continue to read Lanyon, but will put more time between books.

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Kamis, 31 Desember 2009

[O498.Ebook] Download Dangerous Personalities: An FBI Profiler Shows You How to Identify and Protect Yourself from Harmful People, by Joe Navarro, Toni Sciarra

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Dangerous Personalities: An FBI Profiler Shows You How to Identify and Protect Yourself from Harmful People, by Joe Navarro, Toni Sciarra

We seem to wake up to a new tragedy in the news every day―Newtown, Boston, Aurora, Columbine. So often the reporters say that "there were some signs, but nobody acted." the scary part about these tragedies is that less than 1% of criminals are incarcerated for their crimes, meaning that for every headline, there are millions of dangerous situations in which average people find themselves. On top of that, how can ordinary people identify threats from those who may not hurt them physically but can devastate their lives on a daily basis―the crazy coworkers, out-of control family members, or relentless neighbors?

In Dangerous Personalities, former FBI profiler Joe Navarro shows readers how to identify the four most common "dangerous personalities" and analyze how much of a threat each one can be: the Narcissist, the Predator, the Paranoid, and the Unstable Personality. Along the way, readers learn how to protect themselves both immediately and long-term―as well as how to recover from the trauma of being close to such a destructive force.

  • Sales Rank: #73158 in Books
  • Brand: Navarro, Joe/ Poynter, Toni Sciarra (CON)
  • Published on: 2014-10-07
  • Released on: 2014-10-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.29" h x .88" w x 6.00" l, 1.00 pounds
  • Binding: Hardcover
  • 256 pages

Review

“An amazing book.” ―Michael M. Baden, MD, former chief medical examiner, City of New York

“This book nails it! I wholeheartedly recommend it because, in many instances, we are all either victims or potential victims of dangerous personalities.” ―Susan Sexton, legal scholar and former judge in the 13th Judicial District, Florida

“As riveting as a true crime thriller and as lifesaving as a self-help detox book. Every woman should read this.” ―Dr. Wendy Walsh, host of Investigation Discovery Network's Happily Never After

“Having spent the last 34 years responding to crisis incidents involving dangerous personalities, I can attest to the amazing insight provided by Joe Navarro in this landmark book. Well-known characters from Hollywood fiction and real-life historical figures provide clear examples and show us the warning signs. A must-read for anyone interested in understanding and dealing with dangerous personalities.” ―Gary Noesner, chief, FBI Crisis Negotiation Unit (ret.), and author of Stalling for Time

“Joe Navarro opens your eyes to these toxic individuals who wreck so many lives physically, emotionally, spiritually, even financially. What society is often unwilling to acknowledge or recognize, Joe exposes for all to see with one intention--to save lives.” ―Laura QuiƱones Urquiza, diplomat in Criminology, University Institute of Argentine Federal Police

“There are a variety of tools and books to assess the risk of violence, but few books are as accessible and useful in the everyday life.” ―Michel St-Yves, forensic psychologist, Quebec

“A must-read. Readers will learn how to avoid the pitfalls of trust, fraud, and deceit and the emotional tolls dangerous personalities levy on their victims.” ―Werner U. Spitz, MD, forensic pathologist, Michigan

About the Author

Joe Navarro is the author of the bestselling What Every BODY Is Saying. Since retiring from the FBI, he consults and lectures on counterintelligence, profiling, and interrogation and is often called upon as an expert on television.

Toni Sciarra Poynter has more than 25 years experience in publishing as a consultant, an author, a collaborator, and an acquisition editor.

Most helpful customer reviews

46 of 48 people found the following review helpful.
Anyone can be a target. Too much confidence that you can spot a dangerous person may actually make you more likely to be fooled!
By Pacific Writer
A must read! As streetwise and savvy as you are, there are still some personalities who can get past you. This is especially true if they are high on the spectrum of their personality disorder. A skilled psychopath can be deceptive enough to bypass your gut instinct, they are that 1% capable of being undetected. This book includes a very helpful chapter on protecting oneself from these people. Navarro emphasizes that dealing with them is not the same as typical people. You can't use the same approach and its validating for many who have been left confused and perplexed and exhausted. Navarro also stresses that a person is not under obligation to abused, listen to him. Not only is this book helpful for women who are dating but anyone who wants to steer clear of unnecessary trauma drama in life. Avoiding dangerous personalities is about survival and thriving. On a personal note, this book solidified for me why my ex kept coming back, like a bad cold I couldn't get rid of. I suspected it was more than just a vain attempt at keeping his options open and it was, it was about power, control, and winning. He said that I was one of the few who didn't acquiesce to him, which triggered him to be more predatory charming. My mind was thinking alot of things that sounded overly fearful until reading this book clarified that I wasn't being too cautious and suspicious at all. He wasn't someone to give the benefit of the doubt to. Rather, he did have a character flaw worth NOT ignoring and taking all the steps to stay safe and away from him, was a function of self-care rather than negative thinking. Thankful for finding this book!

53 of 57 people found the following review helpful.
A useful and worthwhile book that helps the "average" person to ...
By R. Gorey
A useful and worthwhile book that helps the "average" person to honor his or her instincts against those destructive people who often enter their lives. Wouldn't it be wonderful if we didn't need such survival guides, but the world is what it is, and it's better to be educated and prepared when these frightening predators and leeches come our way. Joe Navarro's experience as an FBI agent gives the book power and authenticity, and his co-author Toni Sciarra Poynter helps the writing to feel accessible, elegant, and informal. This isn't a clinical book which diagnoses illness and borderline personalities: it's instead a guide for those who encounter such problematical and often terrifying people, showing case studies and possible solutions to such entanglements. The checklists are thorough and some of the stories are disturbing, but that's the point. What comes across most clearly is that often (too often) we ignore our instincts against people who seem "off" to us, or who are irritating or bullying. The culture expects us to "get along," and often this means dismissing our gut-- which tells us frequently, "get away from this person." Navarro's book encourages readers to honor their feelings and to respect their conscience when they sense they are in a bad relationship, work environment, or unpleasant public encounter. There's a list of resources for those who have been abused or who are in peril in the back of the book, and the authors makes it a point to reinforce their important message: "It's NEVER okay for others to abuse, use, or harm you, and you have the right to call them on it, to escape, to call the police, or to tell them to stop." I don't think this book is only for those who have already suffered: it might help potential victims to recognize the warning signs of dangerous people BEFORE a crisis unfolds, and save themselves a lifetime of suffering, regret, or pain. Recommended.

35 of 39 people found the following review helpful.
This Book Can Save Lives
By DES
Over the last few years I have encouraged countless people to read one book to learn to protect themselves...The Gift of Fear, by Gavin DeBecker. Now I have another book to insist people read, Joe Navarro's Dangerous Personalities. I happen to have at least one person in my life that fits the narcissist personality to perfection and I have spent a great deal of time reading books about that affliction to learn to protect myself and to identify that trait in others. In this book Mr. Navarro provides a checklist for narcissists and three other particularly dangerous personality types. He aims to give you the tools to identify these individuals and at least a rough idea of exactly how damaging these people can be in your life (are they a destructive nuisance or a real danger to your life). Read this book even if you feel like you don't have these people in your life! You can never be to careful. Give this book to kids in high school or entering college. Facing a dangerous personality alone and unarmed with tools to identify them is how people get in unhealthy relationships, is how they fail to see abusers, it's how they fall prey to predators, and how they miss the warning signs for dangerous loners. Will this book fix all your problems? No. Will it provide you with the right tools to evaluate people in your life and identity the one from whom you must perfect yourself? Absolutely! Read this... Buy it with The Gift of Fear and Mr. Navarro's other great book What Every Body Is Saying. They may just save your life.

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